The pen, as a tool is linked with an analog timeframe. The digital revolution has made its function rather obsolete. We write a few inked notes at most or sign some important contracts.
I distilled the pen’s secondary function as an item to play with or bite on. These actions can be considered as influencers in our behavior.
Three supplementary functions to the pen as a writing tool are highlighted or added: balance, flexibility and clicking mechanism. Every characteristic has its own design in which this function is magnified through its construction, shape or use of material.
Brain research and embodied cognition, the theory that the brains not only steer and control the body, but that the body and brains interact with eachother and influence one another, has led to this series of brain pens. dhr.dr. N.B. (Nils) Jostmann of the University of Amsterdam, faculty Social Psychology was a main influencer in the brain pen’s research.
More common examples of embodied cognition: sitting on a hard chair makes you harder in your negotiations, sitting on a soft chair does the opposite (1). If you have a warm coffee you rate someone’s personality warmer than with a cold drink (2).
(1) Joshua M. Ackerman (MIT), Christopher C. Nocera (Harvard), and John A. Bargh (Yale). (2) (Lawrence Williams of the University of Colorado and John Bargh of Yale).
Brain pens – mechanism
Recognise the clicking sound of a pen? Its a stress reductor for the user, but a stressful element for its environment. This brain pen gives the satisfying feeling of clicking, without any sound.
Brain pens – balance
When balancing an object in your hand, you get into a mental state of balance.
This hypothesis is deducted from the theory of embodied cognition.
Brain pens – flexibility
Having a flexible object in your hands, makes you more intuitive and playful. The shape of this pen increases the movements your hand makes enabling an unconscious drawing, called “doodling”. Remember the scrap drawings you make during phone calls? It enables you to remind better, up to an amount of 29 %. (cfr. Jackie Andrade of the University of Plymouth).